Wednesday, 16 January 2019

What is Email Marketing, How it works & What are the Benefits?

Email marketing is becoming a very important tool for every business. It is an affordable and cost-effective marketing tactic to get more clients and leads. Thousands of businesses are using it all over the world. If you haven’t started email marketing yet, now’s the time to start.

In this article we will explain what email marketing really is, why is it important, what are the main benefits of email marketing and how small and big brands taking its help to grow their online business.

What is Email Marketing?


Email marketing is a process to connect with your customers directly through email. In simple words, You can send newsletter emails, special offers email, promotion email, product & services emails and other engaging content to your email subscribers list.

According to the report, 2 times more people are likely to subscribe for your email list than connect with you on social media platform like Facebook.

Means you can Promote Your Business using email marketing method.

How Does Email Marketing Works?


Connecting and promoting, that’s how it works. In simple words, connecting with your customers via email and promoting your brand is the main function of email marketing.

Now, how can you collect your customer’s email address, well you can do this in several ways.

– Ask Site Visitors:

You can build a newsletter form and attach it to the website and ask customers to fill it. In return, you can send them some useful business stuff like latest sales coupons, insider tips, and some useful information.

– Offer a freebie:

You might get some quick subscribers if you can give them something for FREE., for example, you can offer them some free ebook or other useful resources. The main important thing is to never buy an email list or never add someone’s email address in your subscription list without his/her permission. It might damage your brand image.

Read More This ArticleWhat is Email Marketing, How it works & What are the Benefits?

What is Branding, and Why is Branding important for Your Business?

What is Branding?

A brand is not just a logo, symbol or trademark. But a brand encircles all of these things and many more.

Branding, by definition, is a marketing identity of a company. It not only makes a memorable impression in front of your clients but it also helps your brand stand out from the crowd. It’s a true representation of your business and your business services.

Branding is a tradition in which a company creates a name or symbol that can be easily recognized as belonging to the company.

Why Is Branding Important?

Branding helps you increase brand awareness among your clients. It’s how a company gets recognized. A logo is the most important factor of branding cause it’s the face of a business. A business should have a professional and easily memorable logo.

Read More This ArticleWhat is Branding, and Why is Branding Important for Your Business?