Wednesday, 16 January 2019

What is Email Marketing, How it works & What are the Benefits?

Email marketing is becoming a very important tool for every business. It is an affordable and cost-effective marketing tactic to get more clients and leads. Thousands of businesses are using it all over the world. If you haven’t started email marketing yet, now’s the time to start.

In this article we will explain what email marketing really is, why is it important, what are the main benefits of email marketing and how small and big brands taking its help to grow their online business.

What is Email Marketing?


Email marketing is a process to connect with your customers directly through email. In simple words, You can send newsletter emails, special offers email, promotion email, product & services emails and other engaging content to your email subscribers list.

According to the report, 2 times more people are likely to subscribe for your email list than connect with you on social media platform like Facebook.

Means you can Promote Your Business using email marketing method.

How Does Email Marketing Works?


Connecting and promoting, that’s how it works. In simple words, connecting with your customers via email and promoting your brand is the main function of email marketing.

Now, how can you collect your customer’s email address, well you can do this in several ways.

– Ask Site Visitors:

You can build a newsletter form and attach it to the website and ask customers to fill it. In return, you can send them some useful business stuff like latest sales coupons, insider tips, and some useful information.

– Offer a freebie:

You might get some quick subscribers if you can give them something for FREE., for example, you can offer them some free ebook or other useful resources. The main important thing is to never buy an email list or never add someone’s email address in your subscription list without his/her permission. It might damage your brand image.

Read More This ArticleWhat is Email Marketing, How it works & What are the Benefits?

What is Branding, and Why is Branding important for Your Business?

What is Branding?

A brand is not just a logo, symbol or trademark. But a brand encircles all of these things and many more.

Branding, by definition, is a marketing identity of a company. It not only makes a memorable impression in front of your clients but it also helps your brand stand out from the crowd. It’s a true representation of your business and your business services.

Branding is a tradition in which a company creates a name or symbol that can be easily recognized as belonging to the company.

Why Is Branding Important?

Branding helps you increase brand awareness among your clients. It’s how a company gets recognized. A logo is the most important factor of branding cause it’s the face of a business. A business should have a professional and easily memorable logo.

Read More This ArticleWhat is Branding, and Why is Branding Important for Your Business?

Monday, 10 December 2018

What is ON-Site SEO?

Search engine optimization process helps you get better rank in search engine results. On site SEO and Off-site SEO are the two main components of the search engine optimization process. In this article, we’ll talk about the Importance of On site SEO.

What is On site SEO?


On site SEO is the practice of optimizing website individual pages to get a better rank and more organic traffic in search engines. It’s a process of making a website search engine friendly.

Without proper On site SEO, Off-site SEO is fruitless.

Most Important On-site factors include:

1.Page Title and Descriptions
2.The Heading Tags H1, H2,..H6
3.Images ALT text
4.Page Internal Links
5.Website Loading Speed
6.Well Formatted Page URLs
7.Mobile Optimization

Read More This Article: Why is On Site SEO important for your Website?

Importance of Blogging & Why you should do it Regularly

Lots of small and big businesses don’t want to invest their time and money into blogging. If you are also one of them this might be your biggest mistake. In this article we’ll discuss the benefits of regular blogging and why you should start doing it from now.

Okay, so your website is finished and it’s looking great. It offers a positive user experience. It’s mobile optimized and has lots of glowing testimonials from your clients. You’re are getting enough traffic but somehow, you’re still not getting enough sales for your business.

This might be a reason that you’re overlooked on your site: adding a blog.

Now this question might come in your mind “Does blogging helps drive sales and grow your business?”

Well in this article we will try to convince you why your website needs a blog and why you should regularly blogging to grow your business. so let’s start.

Read More This Article: Importance of Blogging & Why you should do it Regularly